Hi, I’m Jasleen
My practice focuses on crafting clean, intuitive, and quietly striking interfaces defined by simplicity, elegance, and effort
My UX Process
Understanding the problem
Understanding the problem
Understanding the problem
I start by digging into the context — speaking with users, chatting with stakeholders, reviewing existing journeys, or running quick bits of discovery. This helps me understand what’s actually happening, not just what we assume.
Tools I often use: interviews, desk research, heuristic reviews.
Defining insights
Understanding the problem
Understanding the problem
Once I’ve gathered enough insight, I map things out. I group themes, sketch out journeys, build personas, and reframe challenges with prompts like “How might we…” to open up the design space.
Tools: affinity mapping, journey maps, personas, problem statements.
Exploring Experiences
Understanding the problem
Exploring Experiences
This is where ideas start to take shape. I sketch, wireframe, and prototype to test directions early. I keep things low-fi at first so we can move quickly and stay focused on the core experience.
Tools: wireframes, user flows, low–mid fidelity prototypes.
Refining Experience
Understanding the problem
Exploring Experiences
I validate concepts with users, gather feedback, and iterate. Once the direction feels right, I refine the interaction patterns and visual design — keeping everything clean, intuitive, and minimal.
Tools: usability testing, hi-fi design, interaction refinement.
My Work
Catalyst IDP:
An internal developer platform designed to enhance developer's experience by simplify tasks such as requesting access requests, deploying apps, visualising all our tools in one place.
mSights:
An NDA-protected project designing a shop-floor tool that delivers high levels of automation, granular equipment-health insights, and predictive-maintenance capabilities. The aim was to streamline operational workflows, improve visibility across the production environment, and support consistently strong OPR performance.
JLR's Client Care
Client Care is an integral part of JLR’s after-sales services, designed for external end users—our vehicle buyers. Due to the project's highly confidential nature, further details can be discussed over a conversation.
MindLink:
MindLink is a mobile app that connects users to personalised mental-health resources, helping them cut through overwhelming, generic information to find support that truly fits their needs. The experience is designed to guide users toward clearer pathways, practical tools, and more relevant coping mechanisms.