Catalyst IDP
Catalyst is an internal developer platform designed to enhance developer's experience by simplify tasks such as requesting access requests, deploying apps, visualising all our tools in one place.
Overview
Web Development Project
Built a responsive website for a local business using React and Bootstrap. The website includes a custom contact form and interactive features.
Graphic Design Project
Designed a series of posters for a music festival featuring a unique illustration style and bold typography. The posters were used for both print and digital promotion.
Social Media Marketing Campaign
Developed and executed a successful social media campaign for a fitness brand. The campaign resulted in increased brand awareness and engagement.
E-commerce Website Redesign
Redesigned an e-commerce website for a fashion brand using WordPress and WooCommerce. The new design features improved navigation and increased conversions.
Brand Strategy Project
Developed a comprehensive brand strategy for a tech startup. The project included market research, brand positioning, and brand messaging.
Mobile App Development
Developed a fitness tracking app for iOS and Android using React Native. The app includes features such as workout tracking and progress monitoring.
My UX Process
Understanding the problem
Understanding the problem
Understanding the problem
I start by digging into the context — speaking with users, chatting with stakeholders, reviewing existing journeys, or running quick bits of discovery. This helps me understand what’s actually happening, not just what we assume.
Tools I often use: interviews, desk research, heuristic reviews.
Defining insights
Understanding the problem
Understanding the problem
Once I’ve gathered enough insight, I map things out. I group themes, sketch out journeys, build personas, and reframe challenges with prompts like “How might we…” to open up the design space.
Tools: affinity mapping, journey maps, personas, problem statements.
Exploring Experiences
Understanding the problem
Exploring Experiences
This is where ideas start to take shape. I sketch, wireframe, and prototype to test directions early. I keep things low-fi at first so we can move quickly and stay focused on the core experience.
Tools: wireframes, user flows, low–mid fidelity prototypes.
Refining Experience
Understanding the problem
Exploring Experiences
I validate concepts with users, gather feedback, and iterate. Once the direction feels right, I refine the interaction patterns and visual design — keeping everything clean, intuitive, and minimal.
Tools: usability testing, hi-fi design, interaction refinement.